Customer Data Platform ActionIQ has announced a new partnership with data firm Data Axle on identity resolution and enrichment in the B2B space.
As a result of the partnership, ActionIQ is using business data from Data Axle inside a B2B customer experience hub which unifies customer efforts across an organisation, providing an interface for improved identity resolution. The solution gives customer experience workers access to 300 data attributes for North American businesses, allowing for the creation of predictive models via Action IQ’s applications.
“When investing in building rich customer profiles, it’s critical to enrich them with trustworthy intelligence and then operationalise them across the enterprise,” said Justin DeBrabant, VP of Product, ActionIQ.
“ActionIQ selected Data Axle to be our business data partner because their data is robust, accurate and reliable, and the ability to unify individual and account levels into a single framework is invaluable for B2B customers. Our partnership will provide clients with the best of both worlds: gaining deep customer insight, and ensuring that data makes an immediate impact on customer experience and business growth.”
The partnership will see ActionIQ’s algorithmic-based identity stitching combined with Data Axle’s authoritative-based identity resolution at both the individual and account level. Data Axle’s identity matching capabilities optimises discovery with hygiene and enrichment to ensure the accuracy of insights. That can then be brought into a single interface for behaviour analysis, experience prediction and customer journey orchestration.
“We are pleased to be part of ActionIQ’s partner ecosystem, especially given their ability to connect first-party data and orchestrate customer experiences at scale,” said Bob Toth, SVP and General Manager of Data Licensing at Data Axle.
“Data Axle’s data is leveraged by the world’s largest technology companies and federal agencies to power their products and services, and we’re proud that this high-quality data is now available to ActionIQ’s customers. By incorporating our data into ActionIQ’s CDP, we enable users to have trustworthy identity resolution and key linkages across the dimensions of a targeted account.”
