Data privacy management company DataGrail is preparing to announce an integration with HubSpot, a go-to platform for marketing and sales. As told by VentureBeat, DataGrail CEO and co-founder Daniel Barber said that the integration will help enterprises efficiently comply with the emerging data privacy laws, saving them time, money, and engineering resources.
The integration will offer users an automated way to fulfill data subject requests (DSRs). It’s also aimed at streamlining the process for producing records of processing activities and other data processing reports, which are key components of major privacy regulations like GDPR, CCPA, and upcoming CPRA.
As consumers are increasingly taking issue with how their personal data is used for targeted advertising, HubSpot finds itself in choppy waters. Today’s data privacy regulatory landscape is becoming more rigorous and varies widely between states and countries.
“We’re at a crossroads for brands who’ve been relying on deep, unfettered access to PII [personally identifiable information] to fuel their growth strategies, [as] consumers and governments are clear that people want more control over their personal data”, says Barber.
“With scandals like Cambridge Analytica and Facebook, consumers are losing confidence in companies, and a proactive commitment to privacy is one way for brands to rebuild trust and loyalty.”
There are over 100,000 businesses that need to become privacy-compliant and are already using HubSpot. Barber says the integration will allow them to connect their HubSpot accounts to DataGrail with just a few clicks, no coding required. Additionally, the end-to-end automation of key privacy management capabilities can cut down on manual work to actually fulfill a data subject request.
“Typically we see time to fulfill a DSR go down from days or weeks, with multiple marketers or engineers touching the process, to just minutes, with one privacy admin approving automated requests,” he said.
The service also includes Live Data Map, which acts as a single place privacy managers can go to understand their companies’ privacy footprints.
