Big CX News You May Have Missed

Popular stories from the last week that you may have missed

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Big CX News You May Have Missed
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Published: August 23, 2021

Sandra Radlovački

Sandra Radlovački

It’s no secret that it can be difficult to stay on top of things in such a fast-paced world. But don’t worry, we’ve selected our top five popular pieces of news in the realm of agents, business leaders, new solution launches and mergers. Enjoy last week’s top stories below!

Avaya and Microsoft Azure Announce CPaaS Integration

Avaya announced a strategic relationship with Microsoft to create a powerful set of joint cloud communications solutions to define the future of customer and employee experience. The joint solutions, which will benefit from the complementary strengths of both companies, include Avaya’s award-winning Avaya OneCloud CPaaS now integrated with voice, video, chat and SMS capabilities of Microsoft Azure Communication Services for combined global reach, scale and functionality.

InMoment and Tethr Sign Strategic Partnership

Tethr announced a strategic partnership with InMoment to deliver a seamless approach to visualising and actioning on conversation insights derived from Tethr’s platform. Insights from customer conversations from calls, chats, and case channels can be visualised alongside other channels, such as survey, social media, digital and video, all within the InMoment XI Platform. This omnichannel view will allow businesses to better understand interactions and eliminate friction.

Brightstar Rebrands to Likewize in Tech Support Pivot

The mobile industry services giant Brightstar is rebranding to Likewize, saying the move reflected its growth since its original foundation as a mobile phone distributor. The company offers tech protection and support, operating in 30 countries and resolving 250 million problems a year in the insurance, warranty, repairs, trade-ins, recycling, and tech support spaces.

Only 14% of Consumers Expect to Be “Wowed”, says Freshworks

Freshworks has revealed the results of a global survey into evolving customer experience expectations. The survey carried out in partnership with Opinium, found that only 14% of customers expect to be wowed by brands, signalling that there is plenty of room for companies to exceed customer expectations.

InMarket Consumer Intelligence Adds Curbside Solutions

Consumer intelligence company InMarket has announced an expansion of its curbside solutions as click and collect shopping booms in popularity. Curbside pickup is set to be an important element of the retail industry’s future thanks to changes wrought by the ongoing COVID-19 pandemic.

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