Cresta, the Real-time Expertise AI provider to the enterprise, announced the addition of experienced technologist Ping Wu to its team as vice president of engineering and product. Wu brings industry-leading experience building artificial intelligence solutions to the company as it enables Fortune 500 customers to transform contact centres. Wu will strengthen Cresta’s technology vision, contribute high-caliber AI experience, and build the company’s team of technical expertise.
According to McKinsey, companies can increase topline revenues by 10-20% by maximising remote customer interactions, such as those occurring within the contact centre. Wu will be joining Cresta’s industry-only team of dedicated contact centre AI experts as they enable customers to realise a 20% improvement in conversion rate, and millions of dollars in additional annual revenue in weeks upon deployment of its Expertise AI platform. Wu was one of the co-founders of Google’s Contact Centre AI Solution in 2017, and led the development of its Conversational AI Products, like Cloud Dialogflow, Cloud Translation, NLP & Speech, and others.
Zayd Enam, CEO and co-founder, Cresta, said:
“The market for contact centers and a better customer experience is heating up, as evidenced by Zoom’s acquisition of Five9 for $14 billion last month. And AI is core to driving a better experience.”
“We’re in the early innings of market momentum, and Ping is an all star who will act as a force multiplier for our team and AI prowess as we execute on our mission to make everyone an expert on day one.”
Ping Wu, vice president of engineering and product, Cresta, said: “Joining Cresta was an easy decision. I’ve built contact center AI solutions from the ground up, and have seen firsthand how much of an impact on a business’s bottom line it can have when deployed effectively. Joining this team of pedigreed technologists who share my passion for the technology will only superpower Cresta’s ability to increase customers’ revenue, boost their customer experience, reduce churn, and improve business results.”
