Salesforce Named Leader in Sales Force Automation 

The Forrester Wave: Sales Force Automation Solutions Report celebrates company  

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Salesforce Named Leader in Sales Force Automation 
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Published: July 20, 2021

Carly Read

Forrester has positioned Salesforce as a Leader in The Forrester Wave: Sales Force Automation Solutions Report for Q2 of 2021.  

Sales Cloud was top ranked in the Strategy category and received the evaluation’s highest possible score in the Market Presence category.  

The Forrester report additionally notes that “Sales Cloud users benefit from Salesforce’s strong ecosystem.” 

The Forrester report, by Kate Leggett, reads: “Salesforce leads with the broadest sales ecosystem supporting the largest client base. Salesforce continues to dominate the sales application category it defined decades ago because of its strong engagement strategy that goes beyond technology.  

“Its storytelling, extended developer network, exhaustive app ecosystem, strategic services, and breadth of products appeal to large and small companies.” 

Sales teams learned to adapt to unprecedented challenges this year, turning to automation, coaching tools, and virtual calls to ensure they could meet the changing expectations of their customers as in-person meetings halted.  

Salesforce said: “As business conditions improve and sales leaders prepare to get back to growth, we’re excited about our ability to support organizations of all sizes and at any stage as they plan for a new digital-first world. 

“Our Sales Cloud platform is the complete growth platform for sales teams — helping them build strong relationships with customers and adapt to the changing expectations of buyers in today’s digital-first, work-from-anywhere world.” 

Sales Cloud enables digital sales teams to skill up with tools like Salesforce Meetings and Einstein Conversation Insights to better engage in virtual calls, scale up new sales processes with tools like High-Velocity Sales and Sales Cloud Einstein to help increase productivity and speed up revenue across channels with Revenue Cloud and Partner Relationship Management to adapt to new buyer expectations. 

 

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