Telegram has announced that it has more than 700 million monthly active users, with a daily active user base of 55.2 million.
Reaching 1 billion downloads in 2021, Telegram is one of the world’s top 10 most popular messaging services in the world.
Brands can take advantage of these facts and include Telegram as a communication channel to strengthen their digital marketing strategy.
As a real-time messaging application that people use to communicate with friends and family daily, Telegram is an excellent option for businesses looking to get in touch with customers quickly and effectively.
Images, videos, long text messages, buttons, and groups are just a few features Telegram offers that can enrich the conversation between the customer and the brand.
These features allow brands to invent new and convenient ways to get in touch with their customers. Fast, unlimited, media-rich and directly available on users’ mobile devices, Telegram enables brands to be one message away from their customers.
No Pay to Play
All the features that Telegram offers to businesses are free of charge. Regardless of the size of the business or the size of customer base, Telegram is free for everyone.
Another Telegram feature that can help businesses boost customer retention is the option to add rich media to messages. Videos, images, cards, or carousels help attract customers’ attention and increase the chances of a positive outcome.
The carousel feature especially helps with supplying extra information as it enables brands to send several swiping images that contain offers, news, support and more. By doing so, brands can express creativity and explore the possibilities of new ways of communication.
When it comes to group chats, Telegram allows users to create groups of up to 200,000 members. Compared to Telegram’s competition, WhatsApp allows only 512 users in one group.
This option enables brands to create subscription communities, allowing them to work like social networks where every group member can see everyone’s messages.
These are just some of the reasons why more and more companies are including Telegram in their digital marketing strategies and integrating it into their business messaging.
Incorporate Telegram into Your Communication Strategy
HORISEN Business Messenger is a powerful omnichannel orchestration tool for that enables brands to connect various communication channels to a single platform.
The intuitive, easy-to-use application helps businesses leverage Telegram features to enhance customer communication and reach more customers more efficiently.
Beside Telegram, the HORISEN Business Messenger offers other communication channels like SMS, Web Push, WhatsApp, Viber, Facebook Messenger, Instagram, etc.
The platform also offers the Easy Dialog option which allows brands to start a conversation with their customers.
Further, any chatbot can be connected to a conversation which takes over the chat flow with the user. Bots are fully automated and provide users with round-the-clock service.
By using the HORISEN Business Messenger, brands can deliver a powerful, media-rich experience to their customers and drive business growth.
