Xcel Energy confirmed it was launching new online marketplaces to accompany instant in-store rebates for customers in November 2020. This was part of the firm’s bigger objective to boost their programme offering. EFI will now operate and implement the technology with the aim of providing instant rebates on energy-efficient product for their customers.
This programme consists of Utility Marketplaces, where instead of one for all customers serviced by Xcel Energy, there will be a marketplace for every state to boost user experience. Added to that, each storefront will offer Xcel customers education, savings, and seamless programme integration while the site will carry Energy Star certified products. These include LED lighting, advanced power strips, and smart thermostats. In-store Rebates will also be on offer for customers to access while shopping. In return for answering a few questions, customers will receive a coupon for instant savings at checkout.
George Cornwell, Senior Business Development Manager of EFI, said:
“EFI is excited to expand upon our partnership with Xcel Energy and provide their customers an award-winning user experience via our eCommerce Marketplace technology as well as integrate our Instant In-Store Rebate tool to offer customers across Xcel’s expansive territory even more options”
Xcel Energy also plans to enhance their programme offering by including the installation of scheduling and financing services to customers. There will also be upgrades to new product channels such as connect home product.
