Creative performance platform Spirable has released its new Creative Intelligence Suite to help marketers analyse content.
The Creative Intelligence Suite features a set of AI-powered creative tools allowing data-driven insights into creative work and their impact on customers, providing feedback on performance and ways to improve return on investment beyond guesswork.
“Great ideas that help our clients grow their business are at the heart of everything we do. Spirable’s Creative Intelligence Suite provides us with an innovative and data-driven way to help our clients tell better stories in a way that impacts business outcomes. The best part is that Spirable delivers the intelligence to us clearly and concisely so we can act on it even before the campaign has launched – helping to reduce media wastage and achieve better ROI for our clients,” said Jenny O’Sullivan, Head Of Digital Media at McCann Manchester, a Spirable customer.
The solution is embedded within the wider Spirable platform, among the features of which are the automatic creation and distribution of tailored video advertisements across social, programmatic and CRM channels – based on data such as location, pricing and weather.
The Creative Intelligence Suite includes three primary components:
- Computer vision with predictive attention modelling
- Historical creative and performance analysis
- Channel best practice indicators
“Performance marketing has evolved. The creative is now the most important factor in a campaign’s success. But, historically it has been one of the hardest areas to understand and control. Spirable’s Creative Intelligence Suite changes that, as marketing teams can now understand why a creative resonates with a particular audience and take immediate action to apply the learnings for continued performance improvements and the most effective storytelling,” said Ger O’Meara, Co-Founder and CEO at Spirable.
Back in 2019 the London-based company announced a £6mn Series A investment round led by Smedvig Capital, alongside Frontline Ventures, Downing Ventures, and 24 Haymarket.
“Our vision is a future where a brands videos are actually useful to people,” said Ger O’Meara. “Where the ads that you see are as relevant and authentic as your friends’ content. We’ve built the Spirable platform from the ground-up to achieve this by bringing creative, data and smart technology together.”
