Hospitality technology platform Bbot has announced its latest Series A funding round.
The New York-based company offers a platform incorporating order, pay and delivery solutions for businesses such as hotels, bars, breweries and restaurants to drive customer loyalty via improved dining experiences. The company’s offering enables features such as smartphone bar ordering and room service apps.
Bbot’s latest Series A round was led by CRV and was worth $15mn – adding to a previous $7.3mn raised since the company’s 2017 foundation.
“Restaurateurs are always looking for new ways to provide excellent hospitality experiences. The way guests want to order and pay has changed forever, and the need for innovative technology that can help business owners compete in today’s digital world affordably and easily is crucial. With this funding, we will continue to invest in creating the most advanced technology platform so our customers can focus on providing high-quality hospitality experiences, instead of worrying about the tools and integrations,” said Steve Simoni, CEO and co-founder of Bbot.
The company is also planning to launch a self-service app store for developers to code app extensions on Bbot’s platform.
“We’ve spent the last four years creating a solid base for our technology that we can build upon,” said Simoni. “We are now focused on expanding our platform so developers can integrate the technology for their restaurant clients and create custom offerings.”
Bbot said it would use the funds to fuel its growth, expand developer capabilities and enhance its ecommerce platform with new point of sale and loyalty integrations.
“Bbot has unique insight into the rapidly changing hospitality industry,” said Reid Christian, General Partner at CRV. “Their vision expands beyond the traditional POS industry, into a fully integrated software and payments platform enabling order and pay for the first time. This functionality enables hospitality operators and software developers to easily introduce features that are being demanded by their patrons and customers. With this latest round, Bbot will deepen its talented bench with key hires and provide additional product enhancements to support the rapidly growing customer base.”
