Taboola Partners with Sliide on Mobile Recommendations

Taboola will become the exclusive content recommendation provider to Sliide’s mobile engagement platform

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Taboola Partners with Sliide on Mobile Recommendations
Loyalty Management

Published: June 23, 2021

William Smith

Content recommendation provider Taboola has announced a partnership with mobile engagement and monetisation platform Sliide to become the latter’s exclusive recommendation provider. 

Sliide’s offering includes a suite of mobile services powered by the company’s Accessware personalisation technology. The suite includes news, search and rewards functions, and is distributed through carriers and device manufacturers. 

“Mobile device manufacturers and carriers continue to look for ways to innovate,” said Corbyn Munnik, CEO, Sliide. “Part of that journey is having a constant eye towards how end user behaviours shift. The one constant is that news drives engagement. By partnering with Taboola to bring their vast network of news within our offerings, we’re making mobile a more attractive proposition for our customers through engagement and monetization, which has a direct impact on their bottom line.” 

Algorithmic Customer Engagment 

The partnership will five Sliide customer access to Taboola’s AI-powered vertical scrolling feed which replicates the experience of scrolling through social media networks and provides targeted article and video content to keep visitors engaged. 

Taboola partners with over 9,000 digital properties, including CNBC NBC News and The Independent, to drive monetisation and user engagement. The company said it reached over 500mn daily active users, with its offering used by over 13,000 advertisers. 

“Teaming with an innovator such as Sliide brings us closer to making news truly ubiquitous,” said Adam Singolda, CEO and founder, Taboola. “Their scale and access to the world’s largest carriers and manufacturers, coupled with our scale of publisher relationships are a great match. Sliide’s customers benefit with an ability to offer end users a massive publisher network that keeps users engaged, while supporting quality journalism.” 

Earlier this year, Taboola announced it was going public via a merger with special purpose acquisition company ION Acquisition Corp. 1, valuing the company at $2.6bn. 

“As we move forward, there is immense opportunity for Taboola to continue to be the champion for the open web, and those who do business there,” said Singolda. “Over the next 10 years I see Taboola growing to power recommendations for anything, such as eCommerce, games, applications, and I see those recommendations everywhere, on every device. They will live on our connected TVs at home, recommending shows people love, as well as in people’s cars surfacing content they love, podcasts, and text-to-audio from the open web.” 

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