Biometric technology company Zwipe has announced a range of new enrolment solutions for its biometric payment card platform Zwipe Pay ONE.
The company provides biometric authentication solutions for products such as payment cards and wearables. Its Zwipe Pay ONE platform integrates a sensor into payment cards, allowing users to verify their identity with their thumbprint. Since its foundation in 2009, the Oslo, Norway-based company has raised over $40mn.
New features include allowing customers enrolling with biometric cards via a mobile app, with self-service mobile APIs allowing issuers to integrate the technology into their own apps. The company said the new solutions would be available to Zwipe Pay ONE customers in 2022.
“Zwipe has undertaken extensive research on enrolment, and after very clear customer feedback and interest, we decided to invest heavily in this area,” said André Løvestam, CEO of Zwipe.
“Issuers repeatedly told us that enrolment is one of the most important parts of the user experience for biometric payment cards and we are delighted to have made several breakthroughs that we believe will transform the way in which consumers enrol their cards whilst even further strengthening the value proposition for issuers. These developments underscore Zwipe’s ambition to be a leading innovator in the industry, putting user experience in front.”
Biometric means of authenticating customers are proving increasingly popular, as evidenced by Google’s recent inclusion of voice biometrics in its contact centre offering. Speaker ID is designed to allow users to enrol and authenticate themselves using their voice and is included in Google Cloud’s Contact Centre AI platform.
We’ve also seen Avaya invest in Journey.Ai, the developer of a digital identity platform, earlier in the year. “By verifying a customer through flexible biometrics, rather than relying on passwords like their favourite pizza topping or high school mascot, we have an opportunity to simultaneously fight fraud and customer friction in the contact centre,” said Brett Shockley, Co-Founder and CEO of Journey, at the time.
