Voxprotocol Announces Strategic Partnership with Cashew.ai

The new partnership will provide the Voice marketing platform, Cashew.ai with premier access to Vocprotocol’s userbase

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Speech Analytics

Published: July 14, 2021

Sandra Radlovački

Sandra Radlovački

Voxprotocol and Cashew.ai have announced that they have entered into a global strategic partnership. The new partnership will provide the Voice marketing platform, Cashew.ai with premier access to Vocprotocol’s growing monthly active userbase of their Triple-A Voice Apps.

Steven Austine, Founder & CEO, at Voxprotocol, said: “We are elated to announce our partnership with Cashew.ai.”

“Their incredible team is building voice apps for some of today’s largest brands and businesses, and we will now make it hassle-free for Cashew to promote their efforts. By having premier access to run 10, 15, and 30-second audio ads in our popular voice apps, Cashew can reach our constantly growing MAUs who are already listening, participating, and interacting with our music streaming, music history, and music competition voice apps.”

The first project on the firms’ agendas is the custom Amazon Alexa Voice App, created by Cashew.ai for American online travel company Tripadvisor. The partnership will include Cashew.ai and Voxprotocol running at least another five campaigns in the upcoming months.

Chetan Damani, Co-Founder of Cashew.ai, said: “It’s close to impossible to find dedicated media that focuses purely on the Alexa or Google Assistant audience. We have seen some great results working with Voxprotocol and will continue using them for future campaigns.”

Businesses are beginning to see that now is the time to capitalise on the growing use and popularity of Triple-A Voice Apps which makes in-app Audio Ads a must add to any marketing media mix. The userbase of over 90 million US adults having access to a smart speaker and over 40 percent of American smart speaker owners serve as a very good starting point for marketing voice apps.

 

 

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