In case business leaders find themselves wondering whether or not they should be using video API, we have the answer – you definitely should.
But first, let’s cover the basics. How do we actually define video API? Video API is essentially a platform for integrating live video into your website and mobile app. It can also be manufactured on the open WebRTC standards used by all modern web browsers and billions of devices.
A well-built and established API has an array of features such as security, conferencing, broadcasting, analytics, recording and ideally should also possess developer tools and high-level services as well as a support feature.
Who uses them and why are they so on-trend?
With the COVID-19 global pandemic continuing to ravage the very fabric of our society, doctors need to provide continuous consultations and teachers have to give online lessons to pupils. Added to this, companies must give webinars in order to continue to grow and on that note, teams should still collaborate. Service users require support and those big brands have to push out their products. The pandemic has made the demand for API soar since it emerged last spring, but because it has shaped the manner in which everyday businesses, surgeries and other sectors work, it is well and truly here to stay.
So much so that Vonage has taken the step of powering Japan’s leading online sales system provider bellFace’s video API solution.
The API solutions brand has announced the partnership in a major boost for the Video API world. bellFace enables companies’ customer support teams to maximise both sales results and productivity with its easy-to-use, intuitive video call service. The service itself offers up consulting, reporting and analytics features and integrated within bellFace’s platform, the Vonage Video API will enable users to smoothly transform offline sales activities online without the need to install or subscribe to any third-party video conferencing software.
Yusaku Matsuda, SRE Group General Manager, bellFace, said: “Since the start of the pandemic we have seen increased interest in our solution as in-person meetings became challenging and more companies adopted teleworking. By leveraging the Vonage Video API, bellFace can offer users stable video call solutions and customise them with sales-relevant functions.”
“Providing effective sales and customer support is crucial for business continuity. While the pandemic has accelerated the need for digital transformation, many organisations face challenges adapting to this change. Vonage helps businesses transform through easy-to-deploy solutions, enhancing their audio-visual capabilities and ensuring effortless communications,” said Sunny Rao, Senior Vice President & General Manager, Asia Pacific, Vonage.
When news of COVID-19 broke, bellFace took the step of offering up free services for three months from March to May last year. To put this into perspective, the number of inquiries during that period was approximately 12,000. Furthermore, in 2018 the video API conferencing market was valued just over $3 billion. It is now expected to more than double to $6.37 billion by 2026. This really is proof video API is here to stay.
