AWS and Salesforce Announce Partnership Expansion

Sandra Radlovački

Customers will be able to seamlessly deploy AWS’s voice, video, and AI services natively with Salesforce business applications

Salesforce Breaking News
AWS and Salesforce Announce Partnership Expansion

Amazon Web Services (AWS), an company, and Salesforce announced today a significant expansion of their global strategic partnership to make it easier for customers to use the full set of Salesforce and AWS capabilities to build and deploy powerful new business applications.

Andy Jassy, CEO, Amazon Web Services, said:

“With this partnership, we are significantly simplifying developers’ lives and empowering them to develop applications however they want, from wherever they want globally, at any scale.”

The partnership will drive customer value through new and enhanced unification between AWS and Salesforce products. Develops will be able to build and launch custom applications that extend the power of both platform by simply connecting Salesforce data and workflows natively into their solutions running on AWS.

Salesforce will embed AWS services for voice, video, artificial intelligence, and machine learning directly into new applications for sales, service, and industry vertical use cases. These new offerings will allow customers to purchase out-of-the-box solutions directly from Salesforce and then consume the integrated AWS services on a pay-as-you-go basis.

Jassy added: “For more than five years, our customers have benefitted from a tight relationship between AWS and Salesforce. Now, we are taking the partnership to the next level by integrating our offerings so developers using both AWS and Salesforce can build unified applications much faster and simpler than ever before.”

Marc Benioff, Chair and CEO, Salesforce, said:

“This is a milestone partnership for the technology industry, and one that will enable our customers to experience an even more powerful Salesforce Customer 360 and achieve a new level of success in their business.”

“With a more strongly unified Salesforce and AWS platform, our customers around the world can create a single source of truth across sales, service, marketing, and commerce, and achieve success from anywhere.”

The partnership expansion will unify the developer experience and introduce new intelligent applications.

New Additions

Developers will be able to create custom business applications faster and easier with new low-code and click-to-launch development tools built on top of Salesforce and AWS services. By connecting AWS’s services with the Salesforce platform, real-time data will securely move between the two providers and will allow customers to automate workflow and maintain a single view of the end customer.

New intelligent applications will leverage AWS services for voice, video, and productivity with AI/ML functionality to sell, service, and engage smarter from anywhere. Customers will be able to deliver new digital experiences and service to stay ahead of industry disruption by using AWS technologies such as Amazon Chime SDK, Amazon Textract, or Amazon Comprehend, all within Salesforce Industry Clouds.



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