Want the full front page? Deep Briefing has Spotlight and discovery. Watching a particular patch? The beat follows it with you.
Claim a handle. Keep the stories that move your work.
Follow the people, brands, beats and events you care about — then let CX Today bring the useful work forward.
Find your corner. Follow the work, the people and the events that matter to your team.
No recent journalist activity.
AI assistants are influencing which brands customers consider before they visit a website, leaving businesses with less visibility into the research behind each decision. Pega’s Tara DeZao explains why real-time signals, connected data, and awareness marketing now matter more for CX.
As AI agents take on more work across customer-facing systems, CRM investment decisions need to account for data readiness and the processes businesses want to automate. Here's why CX leaders should get the right people involved before committing their next platform.
ServiceNow’s latest customer wins reinforce the argument made in its Q3 earnings call that CRM is shifting from a sales-led system of record to an AI-powered workflow layer that connects customer, employee, IT, operations, field service and governance processes.
Agentic commerce could move the start of the shopping journey from retailers and search engines to AI assistants. Joko's Nicolas Salat-Baroux explains how that could shift power to consumers, and why retailers' product data may decide who gets chosen.
Microsoft’s Q1 2027 earnings call shows AI agents moving from workplace assistants into governed, metered business actors. For CX leaders, the decision now centers on accountability, cost control, model routing, and how autonomous work gets monitored at scale.
Sprinklr is bringing Marketing AI Agents and new AI measurement research to CXUnifiers 2026, sharpening a bigger enterprise question: can customer-facing AI turn live signals into governed action, then prove what changed for customers and the business?
ChurnZero research shows AI is influencing customer success workforce planning, but its commercial impact remains unclear. Lukas Alexander, VP of Customer Success at ChurnZero, explains why CS leaders must measure retention, capacity, and engagement before reshaping roles.
An eventful Cybersecurity Awareness Month has brought fresh vulnerabilities and urgent patching demands. For customer-facing businesses, the challenge is keeping services secure without leaving customers exposed or disrupting the experiences they depend on.
This page ranks by your follows and by movement, not by the day’s news judgment. The Briefing and Deep Briefing do the judging.
