Genesys, Five9, and Zoom Invest in Cresta

Sandra Radlovački

The company quadruples valuation to $1.6 billion

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Genesys, Five9, and Zoom Invest in Cresta

Cresta has raised $80 million in a Series C funding round led by Tiger Global, with participation from Genesys, Five9, and Zoom. The company’s total valuation has reached $1.6 billion.

Cresta CEO and Co-Founder, Zayd Enam said:

“We are honored to welcome lead investor Tiger Global and industry leaders Genesys, Five9, J.P. Morgan, Zoom and CarMax. The contact center is the front door of your business. One conversation can make or break your brand.”

“Those conversations are the critical untapped resource across all contact centers. Cresta unlocks that resource, turning insights into actions enabling agents and managers to improve customer experience across their entire organization in real-time.”

Cresta’s portfolio of solutions includes Cresta Agent Assist, Cresta Director, and Cresta Insights. All of these solutions help with agent performance, navigating a hybrid work environment, as well as delivering more responsive customer experiences.

Olivier Jouve, Executive Vice President and General Manager of Genesys Cloud, said: “There is a shift in the industry toward embracing the strategic value employees play in the customer experience.”

“When AI enables real-time conversational insights and personalized coaching, we begin to see the vast potential in enhancing the relationship between contact center agents and customers. Our investment in a leader like Cresta exhibits our commitment to a growing ecosystem of companies with a shared vision for improving the experiences for all.”

Following the investment, Cresta has partnered with Five9 to allow its customers to connect to the Five9 Ai driven customer engagement platform. Five9 customers will also be able to implement Cresta’s AI-drive real-time intelligence layer into the engagement platform.

This integration is accredited with Five9 VoiceStream, a modern cloud-to-cloud real-time media streaming API that protects customers’ voice data.

Rowan Trollpe, CEO, Five9, said: “We are thrilled to partner with Cresta. Five9’s first commitment is to deliver better customer experiences. This means investing in our own AI and Automation platform and working with leading partners like Cresta who want to build on top of our platform to bring additional use cases to customers.”

As of today, Cresta is available on the Genesys AppFoundry marketplace as a premium application.

Commenting on this, Olivier Jouve, EVP and GM of Genesys Cloud CX, said: “We’re on a mission to help our customers deliver empathetic, high-quality interactions that build loyalty and engagement across all touchpoints.”

“A critical part of accomplishing that mission is to innovate on how our customers can more easily deploy and benefit from innovations from leaders like Cresta to achieve their goals.”


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