Webhelp Acquires Grupo Services

Sandra Radlovački

The acquisition will expand Webhelp's portfolio of CX solutions

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Webhelp Acquires Grupo Services

Customer experience and BPO firm Webhelp has acquired Grupo Services, a Brazil-based CX technology vendor to expand its portfolio of solutions.

The acquisition is in line with Webhelp’s mission to expand its global presence and become a “reference player” in the Americas.

Founded in 2001, Grupo Services offers a portfolio of digital services including chatbots, omnichannel capabilities, IVR, self-service portals, and CX journey design.

Olivier Duha, CEO and Co-Founder of Webhelp, said:

“We are delighted to welcome Grupo Services to the Webhelp family. Their leadership team shares our company’s game-changing mindset, with an innovative tech-enabled strategy that helps local and global brands deliver next-generation customer experiences in the Brazilian market.

“We are excited about being able to offer our existing clients immediate access to the significant domestic market in Brazil, while also supporting local clients with an ability to scale through our leading global footprint.”

The deal will enable existing global clients immediate access to the Brazilian market and Brazilian Portuguese language services.

Meanwhile, local clients may take advantage of the opportunity to enter new markets through Webhelp’s broad network of partners and customers.

CEO of Grupo Services, Jansen Alencar, shared:

“For our clients, this partnership allows us to take the great work we do to the next level, thanks to the global experience and expertise we can now bring to the table.

“Like Webhelp, we understand the importance of taking a holistic approach to CX, looking at it from a customer journey perspective.”

In a recent guest blog, Vincent Tachet, Group CIO at Webhelp discussed the value of a design-first CX approach.


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