ZoomInfo has announced it intends to acquire Chorus.AI for $575 million.
While Chrous.ai works as a conversational sales intelligence tool, ZoomInfo is mostly known for providing information about customers, with the deal expected to boost the company’s platform significantly.
ZoomInfo said in a statement that “The company sees an opportunity to bring together different parts of the sales process in a single platform by “combining ZoomInfo’s historic top-of-the-funnel strength with insights driven from the middle of the funnel in the customer conversations that Chorus captures”.
ZoomInfo CEO and founder Henry Schuck added in a blog post announcing the deal: “With Chorus, the entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call.”
Ahead of the transaction, ZoomInfo was valued at just under $21 billion.
Chorus’ artificial intelligence hunts ‘smart themes’ in sales calls, which help managers steer sales teams towards the types of conversation and tone that is likely to drive more revenue.
Chorus itself holds the largest patent portfolio related to conversational intelligence, according to the company.
Chorus was founded in 2015 and raised over $100 million along the way, with the most recent round of funding declared at $45 million last year.
