HubSpot is evolving. Eager to become more than just one of the most "user-friendly" and versatile CRM solutions for sales, service, and marketing teams, HubSpot’s ecosystem is growing more AI-focused.
Enter HubSpot Breeze, its comprehensive AI toolkit first introduced at INBOUND 2024.
Breeze embeds AI across the HubSpot ecosystem, promising to revolutionize how companies interact with artificial intelligence.
As of February, Breeze comprises three core offerings: Breeze Copilot (for everyday task assistance), Breeze Agents (for work automation), and Breeze Intelligence (for data enrichment).
Here’s a closer look at the HubSpot Breeze features and how each will help businesses extract more value from their CRM ecosystem.
What Is HubSpot Breeze?
HubSpot Breeze is a suite of AI-powered solutions that augments the vendor's various CRM apps or "Hubs".
This isn’t HubSpot’s first foray into the world of AI. For years, the company has offered organizations access to intelligent tools for content creation, summarization, analytics, and more.
However, Breeze aims to unify and simplify the AI experience for HubSpot users.
According to HubSpot, the offering will eventually embed more than 80 new capabilities into its software suite
Nevertheless, as of February 2025, there are three central HubSpot Breeze features:
- Breeze Copilot: The virtual assistant that supports users across all of HubSpot’s applications, helping them complete tasks more efficiently with contextual insights, templates, and various generative AI capabilities (similar to Microsoft Copilot).
- Breeze Agents: Autonomous agents designed to handle specific tasks independently, like managing customer support tasks, creating content, navigating social media campaigns, or assisting with sales prospecting and lead qualification.
- Breeze Intelligence: An all-in-one solution designed to enhance data quality within the HubSpot CRM, enable access to predictive analytics, and support businesses in making data-driven decisions.
How Does HubSpot Breeze Work?
Each of the core HubSpot Breeze features has its unique benefits for teams, helping with everything from everyday task management to data analysis.
Let’s take a closer look at how the Copilot, Agents, and Intelligence systems work.
Breeze Copilot: The AI-Powered Assistant
Breeze Copilot is an all-in-one AI-driven assistant, native to the HubSpot ecosystem.
It can analyze stored data, connect insights across hubs, and provide employees with relevant responses to questions.
Plus, Breeze has a memory. As such, it can recall past interactions, learn user preferences, and adapt accordingly over time.
Users can access Breeze Copilot in any HubSpot tool. Across its hubs, it also offers unique capabilities.
Breeze Copilot in Service Hub
In Service Hub, Breeze Copilot can summarize customer inquiries and identify critical talking points. From there, it may draft instant replies to common questions and suggest troubleshooting actions.
Alongside assisting contact center agents in real time, Copilot can also analyze successful contacts to design workflows for customer service.
Breeze Copilot in Sales Hub
In Sales Hub, Breeze Copilot can identify key decision-makers across an account by analyzing CRM data.
Additionally, it may prepare sales reps for calls by summarizing past interactions and surfacing the customer's deal history.
Finally, it can automatically follow up with leads.
