Like most of its competitors, Zoho is evolving its AI strategy.
It's no longer just focused on virtual assistants or "copilots" that assist employees working within its applications; it's embracing the era of AI agents.
With this transition, Zoho is expanding its Zia product to become a hub for agentic AI.
At Zoho Day 2025, the tech juggernaut announced these plans, ushering in the release of Zoho Zia Agents.
Some Zia Agents will be pre-configured to automate specific tasks across the Zoho ecosystem.
However, companies can also build their own custom agents via the no-code/low-code Agent Studio.
Much of Zoho's competition has made similar moves, including Microsoft, SAP, and Salesforce.
Yet, the vendor has teased cost-effective pricing models as a key differentiator to democratize access to affordable agentic AI.
What Are Zoho Zia Agents?
AI agents can reason and adapt to automate business workflows. They can also collaborate to mechanize multi-step processes.
Zoho Zia Agents are no different, automating workflows and enhancing efficiency across Zoho’s ecosystem of more than 100 apps.
Zoho CRM is the vendor's most widely utilized app. Zia agents can support users in handling service, sales, and marketing tasks, from nurturing leads to constructing multi-channel campaigns.
Yet, there are many more pre-configured agents and possibilities for custom agents, which tap into data from across the Zoho ecosystem.
As Zoho owns so much of the enterprise tech stack, its agents can also leverage a wealth of business data, including metadata and operational data, to optimize the performance of cross-functional agents.
These agents can also reason as to the most reliable data source and act on that, whether they’re assigning leads to sales staff or generating reports.
The Zoho Agent Studio and Marketplace
At Zoho Day 2025, the company announced its Zia Agents alongside two new products: the Zoho Agent Studio and Agent Marketplace.
The Studio allows organizations to build their own agents, offering a low-code, no-code environment where creators can essentially chat with an agent, largely through natural language prompts.
Those agents can draw on proprietary data and interact with apps throughout the Zoho environment.
As such, companies create enterprise-wide designs, from agents that offer sales training to those that auto-fill performance evaluations.
Interestingly, businesses may also build "hierarchies" of agents, meaning organizations can have parent agents that oversee larger tasks, and child agents that execute specific actions.
Then, there's the Agent Marketplace, which comprises pre-built Zia Agents. Businesses can deploy some of these in just minutes.
