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9 Oct 2024 · 1 min read

Customer Research Strategy that Delivers Optimal Customer Experiences

Watch on YouTube CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at OneMagnify . In this session, we discuss: What's top of mind fo...

Watch on YouTube

CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at OneMagnify.

In this session, we discuss:

  • What's top of mind for marketing and CX leaders regarding their customer research programs?
  • Why persona development and customer journey mapping are such critical components of success
  • How marketing and CX leaders should think about refreshing their customer personas

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