The most impressive customer experience technology means nothing if it doesn't deliver results. As part of the CX Awards 2026, the Enterprise Impact layer focuses entirely on the results end-customers can prove.
These awards recognize the in-house teams and initiatives that turned CX ambition into measurable business outcomes - celebrating innovation with ROI, standout teams, and AI put to work in production. Best of all, the categories in this layer are completely free to enter.
Here is a closer look at the three categories within the Enterprise Impact layer, including exactly what our judging panel is looking for in a winning submission.
Best Customer Experience Innovation with Measurable ROI
Innovation that paid for itself — and then some.
Innovation only matters if it delivers. This award recognizes the end-customer that has implemented a genuinely innovative customer experience initiative and can demonstrate clear, compelling return on investment - proving the business case for CX beyond doubt.
What the judges want to see:
"Lead with the ROI. What did you do, what did it cost, and what did it return — in revenue, retention, cost-to-serve, or lifetime value? The judges want a watertight business case backed by real numbers, not projections."
Who should enter:
- End-customers with measurable CX ROI
- CX and finance leaders who can prove the business case
- In-house teams behind high-return experience initiatives
Customer Experience Team of the Year
The team that delivered, together.
Great customer experience is a team sport. This award recognizes the in-house customer experience team that has most impressively come together to deliver - through capability, culture, collaboration, and measurable results for the customers they serve.
What the judges want to see:
"Tell the judges about the team, not just the outcomes. How is it built, how does it work, and what has it achieved together that no individual could alone? The strongest entries show both the human story of the team and the hard evidence of its impact."
Who should enter: