Forrester CX Conference East 2026

Forrester’s CX Forum East is a focused, practitioner-led customer experience event built around the theme “Ideas Into Action: Drive Growth Through Customer Value.”

The agenda is designed to turn CX, digital, and marketing strategy into measurable business impact, with a strong emphasis on practical frameworks, tools, and analyst access.

• Forrester analysts delivering research-backed keynotes and small-group sessions
• Industry leaders and CX practitioners sharing case studies on turning CX strategy into measurable results
• Live discussions with experts on AI, digital transformation, and customer loyalty

Who it’s for

The event is aimed at:

• CX leaders looking to prove and grow the business impact of customer experience
• B2C marketers who want to align CX, brand, and loyalty strategies
• Digital leaders focused on AI, acquisition, and engagement

Why attend:

Attendees can expect:

• Actionable decision support: Access to research-backed frameworks and guidance from Forrester analysts to help make confident CX and digital decisions.
• High-impact networking: An intimate setting (under 400 people) makes it easier to build real relationships with peers, vendors, and analysts.
• Direct access to experts: One‑to‑one meetings and small-group discussions with top Forrester analysts for tailored advice.
• Practical takeaways: Templates, scorecards, and tools you can take back to your organisation to accelerate CX projects and prioritisation.
• Peer case studies: Real‑world examples of how organisations have turned CX strategy into measurable outcomes you can replicate.
• Team alignment: A strong focus on helping teams attend together to align priorities, build a shared roadmap, and secure stakeholder buy-in.

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