Forrester CX Forum West 2026

What is CX Forum West?

CX Forum West is Forrester’s flagship West Coast event for customer experience, B2C marketing and digital leaders, running 29–30 June 2026 in San Francisco. It’s a curated, in‑person forum capped at fewer than 400 delegates, designed to turn CX ideas into practical actions through analyst insight, peer case studies and hands‑on tools.

Speakers & Presenters

CX Forum West promises:

• Forrester analysts delivering keynotes, research-backed sessions and small‑group discussions
• Industry leaders and award-winning organisations sharing real-world CX, marketing and digital transformation stories
• Opportunities for one‑to‑one analyst meetings and tailored guidance

Who Should Attend?

The event is aimed at leaders and teams across:

• CX: Those looking to level up strategies, retain customers and prove business impact through better experiences.
• B2C Marketing: Teams focusing on loyalty, brand promise alignment and consumer insight.
• Digital & AI: Leaders using digital tools and AI to improve acquisition, engagement and customer journeys.

Why Attend – Reasons for CX Today Readers to Go

• Turn strategy into execution
  Learn research-backed frameworks and practical tools (templates, scorecards) that help you move quickly from CX vision to concrete action.
• Access to Forrester analysts
  Engage directly with analysts through keynotes, small groups and one‑to‑ones to get specific advice on your CX, marketing or digital roadmap.
• High-quality, focused networking
  The sub‑400 attendee cap encourages candid discussions and deeper networking with peers facing similar challenges.
• Real-world success stories
  Hear how other organisations have translated CX and digital strategies into measurable results, and take away patterns you can replicate.
• Team alignment and justification
  Team discounts (5-for-4) plus “Convince My Boss” justification letters make it easier to secure budget and bring a cross‑functional group to align on priorities.

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