CX Today's Charlie Mitchell hosts Lalo Luna, Global Strategy & Insights Leader at The HEINEKEN Company.
We consider Heineken's evergreen strategy and how it helps to drives better customer experiences. In doing so, we discuss:
Interview31 Jul 2023 · 1 min read
Heineken Introduces Its Customer-Centric Approach and Data Strategy
Watch on YouTube. CX Today's Charlie Mitchell hosts Lalo Luna, Global Strategy & Insights Leader at The HEINEKEN Company . We consider Heineken's evergreen s...
- What is Heineken's "evergreen strategy"?
- How it enables next-level customer insights
- How employees leverage those for customer-centricity
- The impact on metrics and future plans
Thanks for watching. If you'd like more like this, don't forget to SUBSCRIBE to our channel.
You can also join in the conversation on our Twitter and LinkedIn pages.
rate this storyhelps rank stories across uc today
The discussion0 takes · attributed & checked
Does this reflect your experience?
opening the room…Read nextordered by techtelligence · every pick explained
matches this topic