CX Today’s Charlie Mitchell hosts Colin Shaw, Founder & CEO of Beyond Philosophy.
In this session, we consider how brands can create more memorable customer experiences, discussing:
- The importance of memory in CX.
- How the peak-end rule influences customer journey design.
- Isolating the emotions that drive value to customers.
- How video supplements a memory-driven CX approach.
To delve into the whitepaper referenced throughout this conversation, click here.
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