Frontier Airlines Discusses Its Decision to Ditch Telephone Customer Service

CX Today's Rob Scott hosts Leonardo Declich, Director, CX Digital Transformation at Frontier Airlines

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Published: June 27, 2023

Rob Scott

Rob Scott

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CX Today’s Rob Scott hosts Leonardo Declich, Director, CX Digital Transformation at Frontier Airlines.

We reflect on why Frontier chose to get rid of its contact center voice channel, discussing:

  • Why did Frontier make the decision?
  • How it used conversational AI to plug the gap
  • The outcomes so far
  • Lessons for brands considering a similar move

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