Alchemer has announced its acquisition of Apptentive, a provider of mobile feedback technology.
Apptentive’s mobile customer experience solution helps companies to measure changes in customer sentiment throughout the purchasing journey.
The acquisition aims to provide Alchemer customers with new ways to collect insights from customers on mobile devices.
At the same time, customers of Apptentive may access several survey and workflow tools designed to work with many CX platforms, including Slack, Microsoft Teams, and Salesforce.
How Will the Move Add Value to Alchemer’s Portfolio?
Apptentive was built to assist companies in better understanding their customers and the journeys they take when interacting with brands.
Its solutions allow organizations to use intelligently timed surveys, prompts, and messages to gather and utilize valuable feedback.
Apptentive is already responsible for managing millions of customer interactions daily on countless devices worldwide.
Indeed, its technology has helped brands to collect twice the actionable feedback and achieve 70 percent higher customer retention levels than the average mobile app.
As such, its technology and team will assist Alchemer in ensuring every customer and employee has a voice, and every business can collect the optimal data about their communities.
David Roberts, CEO of Alchemer, adds that the acquisition of Apptentive creates an incredible opportunity for Alchemer customers to reach their customers where they’re already engaged – on their mobile devices. He states:
This is the next step in Alchemer’s journey to democratize experience management and becomes the foundation for Alchemer’s digital engagement strategy.
Notably, Roberts also said that his team is thrilled to say Apptentive shares the Alchemer vision of making every employee and customer voice matter.
What’s Next for Alchemer and Apptentive?
Following the completion of the acquisition, Alchemer and Apptentive will provide a combined set of solutions to customers and work on new integrated offerings for their target markets.
While Apptentive’s technology focuses exclusively on reaching customers and employees within the mobile landscape, Alchemer offers a broader experience management platform where the same respondents can provide more profound, intuitive insights.
Leveraging Alchemer’s workflow and integration options, customers may put the feedback collected via mobile and other devices to work for their brand growth strategies.
According to Robi Ganguly, CEO of Apptentive, Alchemer offers the perfect platform to help the company realize its vision of giving every customer a voice. He adds:
Coming off a year when we broke records in feedback volume and released Version 6.0 of our mobile SDKs, I am excited to combine our best-in-class mobile capabilities and our talented team with the Alchemer team and offering.
Meanwhile, Alchemer also gained momentum in 2022, earning investment from KKR, integrating with Microsoft Teams, and featuring in CX Today’s Top 20 VoC solutions list.
