
Explore the CX Awards Engagement & Advocacy layer. Celebrate marketing alignment, community platforms, and employee advocacy.
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Explore the CX Awards Engagement & Advocacy layer. Celebrate marketing alignment, community platforms, and employee advocacy.

Discover how human oversight can strengthen AI service performance beyond basic resolution-rate measurement.

UJET CEO Vasili Triant explains why bolting AI onto CRM and ticketing stacks may add complexity instead of improving customer experience.

IDC research commissioned by Expereo shows UK businesses are prioritizing data control as AI security and sovereignty concerns grow.

Agentic AI is moving into the CRM and marketing stack, Optimove AI is betting it has the controls businesses need.
Constellation Research’s Liz Miller explains Salesforce AIforce, Koa, headless CRM, and why CX leaders must prioritize customer outcomes over AI hype.

ISG, Telstra, Cresta, and ScorebuddyCX show why contact center AI now depends on workflows, QA trust, governance, and value.

As consumer scepticism rises, community commerce offers brands a more credible route to customer loyalty than paid endorsements.
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