Sprinklr has confirmed the appointment of Rory Read as the company’s new CEO and President, effective immediately.
The former Vonage head honcho will take over from current co-CEOs Ragy Thomas and Trac Pham.
Thomas will transition to the role of Advisor to the CEO and continue to serve as Founder and Chairman of the Board.
Pham, on the other hand, will move into an unspecified "advisory" position and step away from the Board of Directors.
In a LinkedIn post, Thomas wrote that the move was "an exciting new chapter for Sprinklr that will continue our momentum and achieve what we've always known is possible."
Rory is an exceptional leader capable of driving transformational change and sustainable growth.
"He joins with a commitment to further strengthen our foundation and cultural values, accelerate our product innovation, and enhance our customer and partner success."
With a resume of high-profile positions at the likes of IBM, Lenovo, and Dell, Read shot to prominence in July 2020 when he took over as CEO at Sprinklr's CCaaS rival Vonage.
During his tenure, Read oversaw the development of a prominent enterprise communications portfolio that included CCaaS, UCaaS, and CPaaS solutions.
He also proved instrumental in the sale of the company to Ericsson in 2021 for a whopping $6.2BN. After, he became a Senior Vice President at Ericsson and Head of its Business Area Global Communications Platform, before stepping down in January this year.
Given Sprinklr’s accelerating business in the CCaaS market, Read’s extensive experience in the sector likely made him the standout candidate.
Indeed, during a recent earnings call, Thomas spoke candidly about some of the struggles that his company has endured in scaling with the demand for its Sprinklr Service CCaaS platform.
This was, in part, due to the unexpected success of landing several megadeals - with the likes of Deutsche Telekom and BT - so early on in the vendor’s CCaaS journey. That resulted in the company having to effectively incorporate "40 years of expertise" to scale its contact center business to meet global demand and attract more enterprise business.
This involved forming regional partnerships, establishing global carrier relationships, and developing customized solutions to meet specific market regulations.
Thomas described this early learning and expansion period as "building our own internal muscle."
“I’d say it is probably the first quarter that we feel like the bulk of the heavy lifting and development is done.”