With all the excitement surrounding AI, some companies can fall into the trap of implementing the tech just to say that they have.
But AI that isn’t directly helping to improve your customer service and experience offerings, is a waste of time and resources.
This is a sentiment shared by Voiso CRO, Gregor Potocar, who explains how his company’s AI products are specifically designed to deliver real results:
“We’re not building AI features to tick a box. We’re solving real problems.”
Voiso, an AI-powered contact center platform, isn’t aiming to reinvent customer experience with big, abstract ideas.
Instead, it’s tackling some of the industry's most unglamorous but pressing problems: low contact rates, disconnected data, high agent churn, and voice tech that’s still somehow clunky in 2025.
In a market full of ‘silver bullet’ promises, Voiso’s pitch is refreshingly grounded: faster connections, smarter calls, better coaching, and less dashboard clutter.
Voice-First – Really?
Plenty of platforms claim to be voice-focused. But when you dig in, most prioritize digital channels, pushing voice to the sidelines or treating it like a legacy nuisance.
Voiso does the opposite.
“We’re built from the ground up as a voice-first platform,” says Potocar.
“That means we’re not just automating for automation’s sake – we’re enhancing human conversations in real time.”
This emphasis on performance, rather than bells and whistles, shows up in how they talk about customer success stories.
Take Realtree Properties, for example. After switching to Voiso, the Dubai-based real estate firm saw its call volume rise by 50 percent per agent, its idle time drop by 40 percent, and its lead conversion rates climb – all without hiring a single new rep.
In discussing this success, Potocar said, “It’s not about layering tech for the sake of it; it’s about tools that make every minute count.”
From Fintech to Travel: Different Industries, Same Frustrations
Voiso operates across a wide spread of verticals, including fintech, ecommerce, travel, microlending, and outsourced BPOs.
What’s striking, according to Potocar, is how little the core challenges vary between these industries.
“You’d think different industries would bring different CX challenges,” he notes.