Nicole Willing speaks with Karen Krivaa, Chief Marketing Officer at MMDSmart, about why so many businesses are still struggling to turn omnichannel ambition into real execution.
Krivaa explains why fragmented systems, disconnected customer data, and poorly integrated messaging tools are holding organizations back. Findings from MMDSmart’s survey of more than 300 marketing and operations leaders emphasize the gap between the 99 percent of leaders who see omnichannel communication as a strategic priority and the 43 percent of organizations that have expanded beyond basic email and SMS.