DonorSearch Partners with Salesforce-Based Affinaquest

The partnership is powering a new prospect research product known as DonorQuest

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DonorSearch Partners with Salesforce-Based Affinaquest
CRM

Published: June 8, 2021

William Smith

Nonprofit fundraising company DonorSearch has announced a partnership with Salesforce-based educational advancement software Affinaquest. 

DonorSearch is tailored to providing nonprofits with data and insights that help fundraisers connect with donors.  The partnership will see DonorSearch’s donor intelligence combined with the Affinaquest platform to power prospect research product DonorQuest. 

Bill TeDesco, Founder and Chief Executive Officer, DonorSearch, said, “We’re excited to partner with Affinaquest to bring innovative new solutions to the education and healthcare market. DonorSearch has always focused on empowering nonprofits to achieve their missions, and our collaboration with industry leaders like Affinaquest are essential in those efforts.” 

The platform features batch review of prospects across giving portfolios, detailed profiles based on CRM data, realtime relationship mapping and direct CRM connection. 

“We’re delighted to be working with DonorSearch on this project. By combining our best-in-class products, we’re able to offer our customers a new level of innovative service in support of their important missions,” said James Warner, Chief Strategy Officer, Affinaquest. 

Artificial Intelligence for Prospect Research 

Earlier this year, DonorSearch announced its Aristotle solution, boosting prospect research options with artificial intelligence capabilities. Utilising DonorSearch datasets, Artistotle creates giving models and custom AI solutions and to address the specifics of fundraising within different nonprofit verticals. 

“Attributes like accuracy, speed, personalisation, and real-time intelligence are no longer a luxury. It’s our singular mission to arm every nonprofit organisation with actionable insights by harnessing the very best AI technologies with DonorSearch’s vast data lake to support their worthwhile missions,” said Nathan Chappell, Senior Vice President of DonorSearch Aristotle. 

With machine learning, deep learning and natural language processing, models develop increased accuracy as more data Is fed into them. 

“DonorSearch Aristotle will automatically discover relevant insights, predict future behavior, and proactively recommend best next actions. Now, every DonorSearch user will be able to leverage AI capabilities to deliver more personalised and predictive donor prospects,” said Bill TeDesco. “Aristotle is now our customers’ data scientist, making it easy for goal oriented nonprofits to take advantage of best-in-class AI capabilities in the context of their fundraising goals.” 

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