Oracle Announces Fusion Marketing Automation Solution

The offering allows marketers to automate lead generation and qualification

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Oracle Announces Fusion Marketing Automation Solution
CRMInsights

Published: September 22, 2021

William Smith

Enterprise software giant Oracle has announced a new offering for the creation and execution of marketing campaigns via automated lead generation and qualification. 

Fusion Marketing allows marketers to build and run campaigns across channels quickly, with features including: 

  • Importing known contacts from any CRM system 
  • Automatically generating an audience profile for use in online advertising based on audience 
  • Recommending the best reference stories to promote in the campaign 
  • Monitoring results via a pre-built dashboard for real-time campaign performance visibility 

Oracle framed the offering as addressing issues with CRM systems such as disconnected workflows, manual administration and siloed data – especially as customers and prospects increasingly interact with companies across a broader range of digital channels. 

“It is time for our industry to think differently about marketing and sales automation so that we can transform CRM into a system that actually works for both the marketer and the salesperson,” said Rob Tarkoff, executive vice president and general manager, Oracle Advertising and Customer Experience 

“This is not about forecasts and rollups or a reporting tool to see how the sales force is performing, but instead about turning CRM into a system that helps sellers sell. A huge part of that change is bringing marketing and sales teams together and eliminating the low-value, time consuming tasks that distract from building customer relationships and closing deals. That’s why we have invested so much time engineering a system that will help marketers fully automate lead generation and qualification and get highly qualified leads to the sales team faster.” 

Oracle was recently chosen by employee experience platform provider Medallia to become the preferred cloud infrastructure provider for its Medallia Experience Cloud offering. 

“Medallia’s leadership in experience management and engagement is impressive and so is the company’s vision for expanding globally,” said Dave Profozich, senior vice president, ISV Ecosystem, Oracle.  “We’re excited to help them optimise for growth with Oracle Cloud Infrastructure.” 

 

 

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