Customer relationship management software provider SugarCRM has announced an expansion in functionality for its SugarPredict AI engine.
The software, which was previously in SugarCRM’s Sugar Sell platform, is now available to all customers of the company’s marketing automation suite Sugar Market. Using AI to analyse engagement and conversion data, SugarPredict can thus boost productivity and efficiency in the marketing function.
“Extending SugarPredict to marketing automation is another proof point for our value proposition of letting the platform do the work. Talking with companies from manufacturing to financial services, we hear the same frustrations again and again about the high maintenance required by their CRM. Our industry is supposed to make the customer experience easier to manage with technology. It’s time to make customer experience technology easier to manage too,” said Craig Charlton, CEO of SugarCRM.
SugarCRM said the launch was part of continuing efforts to provide a comprehensive and holistic picture of the customer journey within its CRM. The company further said the new product and its focus on cloud and AI went hand in hand with its new branding.