Enterprise software and CRM giant Salesforce has announced the dates for its latest Dreamforce event, which is set to feature a mix of digital and in-person activities.
Taking place in locations such as San Francisco, New York, London and Paris, the event will run from 21 to 23 September 2021.
“Bringing Dreamforce back is a significant milestone on our road to recovery and another sign that San Francisco’s future is bright,” said San Francisco Mayor London N. Breed. “I’m so excited for this fall when we will have conventions back in Moscone Center, bringing more visitors to our incredible and resilient City. I want to appreciate Salesforce for always being a great partner and for investing in a stronger, more vibrant San Francisco.”
In response to the COVID-19 pandemic, last year’s Dreamforce became an all-digital affair known as Dreamforce to You, which racked up 140 million views for its live streamed keynotes and digital learning opportunities.
The Future of Events?
In what may be a sign of things to come as the world recovers from the ongoing pandemic, Salesforce is retaining much of the digital experience, framing the event as taking place across a “global campus”.
“We’re thrilled to bring Dreamforce back as an in-person experience, and we can’t wait to bring all our Trailblazers together for a completely new brand experience,” said Sarah Franklin, President and Chief Marketing Officer, Salesforce. “Whether you join us in person or online, it will be the most innovative and immersive Dreamforce ever — another example of how, in this new all-digital world, we can achieve success from anywhere.”
Salesforce further emphasised a focus on health and safety for the event’s in person components, committing to following all local guidelines, with full vaccination a requirement for attending in the US.
To that end, Salesforce is working with medical leaders including epidemiologist Dr Larry Brilliant. “We’re excited to work with Salesforce to bring Dreamforce safely back to San Francisco and other cities around the world,” he said. “By implementing the appropriate COVID-19 safety protocols, we can create a safe and healthy environment for the Trailblazer community attending the events.”
The event will be the 19th such annual offering from Salesforce, with Dreamforce having been envisioned as an opportunity to bring Salesforce customers, partners, employees and students together.
