Google Cloud Summit London 2026 brought a series of major partnership announcements, with HSBC, THG Ingenuity, and Deloitte each deploying agentic AI to transform how they serve customers at scale.
From hyper-personalized banking to AI-powered shopping assistants, this year signaled a clear shift from AI experimentation to production-ready deployment.
As autonomous systems take on greater roles in customer-facing decisions, governance and customer trust are emerging as the defining challenges for CX leaders.
THG Ingenuity Launches AI Shopping Assistant
Developed with Google Cloud, the assistant uses Gemini Enterprise Agent Platform to provide conversational, personalized shopping experiences across ecommerce sites by understanding customer intent, brand-specific rules, and tone of voice, guiding shoppers through product discovery and recommend relevant products.
In fact, the assistant achieved conversion rates up to eight times higher than Myprotein’s site average, increasing first-time buyer conversion by 5.5x, and drove average basket size to 22%.
Jo Drake, CTO of Platform at THG Ingenuity, said the technology gives brands a new way to engage consumers through tailored interactions, helping deepen customer relationships beyond the point of purchase.
“By providing an intelligent, bespoke shopping companion, we are not only streamlining the customer journey, but also empowering brands to cultivate deeper relationships with their consumers.”
HSBC and Google Cloud announce Partnership for AI Banking
This collaboration will give HSBC access to Google Cloud’s AI technologies to accelerate the use of AI across the bank’s global operations, aiming to deploy more than 200 new AI use cases over the next two years.
The partnership will focus on hyper-personalized wealth management, financial crime detection, and AI-powered tools for frontline teams.
This will enable customers to receive relevant financial advice based on individual circumstances, while bank employees can spend less time on administration and more time engaging with clients.
Georges Elhedery, Group CEO at HSBC, said the partnership supports the bank's broader efforts to modernize operations and equip employees with the needed capabilities for the future.
"A partnership like this one with Google Cloud helps us empower our colleagues with the tools they need to be future-ready, and supports our work in building a simple, agile, faster, and more personal HSBC."
Deloitte and Google Cloud Launch AI Studio
The London-based studio is designed to help UK organizations adopt and scale agentic AI, bringing Deloitte’s industry expertise and Google Cloud’s AI technologies to help businesses move beyond experimentation and deploy autonomous AI solutions.
Clients can develop, test, and implement agentic AI applications across departments and experience training and upskilling its workforce to support broader adoption of these technologies.
Hayley McKelvey, Chief AI Officer for Deloitte UK, explained that organizations are increasingly focused on using AI to create tangible value for customers and businesses, over improving internal efficiency.
"Our clients are looking for more than just productivity gains,” she explained.