Shopify Invests in Ecommerce Marketing Platform Yotpo

William Smith

Yotpo said the partnership would accelerate its growth and product development

Shopify Invests in Ecommerce Marketing Platform Yotpo

Ecommerce marketing platform Yotpo has announced a partnership with commerce giant Shopify backed by a strategic investment. 

Yotpo was founded in 2011 and offers a platform integrating loyalty and referrals, SMS marketing and reviews to promote customer engagement and retention. The offering integrates with the likes of Google and Instagram, while being available via ecommerce platforms such as the Salesforce Commerce Cloud and Adobe Commerce, as well as Shopify. 

Yotpo said the partnership would accelerate its growth and product development in line with its ambition to improve merchant-customer relationships.  Yotpo will aslso serve as an early launch partner for new Shopify development features, which it said would help efforts to deliver connected shopping expereinces through technology. 

“This new platform partnership is a significant milestone in our company journey, in our longstanding relationship with Shopify, and in service to our customers,” said Tomer Tagrin, CEO at Yotpo. “With the last year’s addition of SMS marketing to the Yotpo platform, we now have five cutting-edge products available to Shopify merchants. We look forward to working even more closely with Shopify to provide smarter, more connected experiences that create real value for our mutual customers. 

“Our two companies share a common belief that, for the future of commerce to thrive, merchants must be able to own direct relationships with their customers. This platform partnership directly responds to the enormous amount of time and energy merchants currently are required to spend competing for customer attention. Through deeper integration between our two technologies, Yotpo and Shopify are working together to innovate on the marketing tech stack and dramatically recode the infrastructure of eCommerce.” 

Yotpo recently raised $230mn in Series F funding at a valuation of $1.4 billion – pushing it well over the technology unicorn theshold. 

Brandon Chu, VP Product Acceleration at Shopify, said: “Yotpo is a shining example of what is possible in the Shopify Ecosystem of partners and developers. We have watched the team deliver incredible value to merchants and have admired their tenacity and passion for building a better version of eCommerce where independent brands own relationships with their customers.

“Their marketing technology solutions have become trusted by thousands of merchants, and we are thrilled to invest in their growth and create even more impact, together.”



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