CX Today's Charlie Mitchell hosts Chris Pennington, Chief Customer Officer at SugarCRM.
The video forms part of our Big CX Trends series, where we deep dive into a series of trends from across the CX space.
Service, Sales, & Marketing: How to Unite Your Customer-Facing Teams - #CXTrends24
Watch on YouTube. CX Today's Charlie Mitchell hosts Chris Pennington, Chief Customer Officer at SugarCRM . The video forms part of our Big CX Trends series, ...
In this episode, we consider the convergence of service, sales, and marketing, discussing:
- The opportunities you see uniting those customer-facing teams.
- The barriers inhibiting this unification (and how to overcome them).
- How advancements in AI & automation will enable cross-function collaboration.
- How SugarCRM aims to support its customers in unifying service, sales, and marketing.
To view the rest of our CX Trends sessions, click here.
rate this storyhelps rank stories across uc today
The discussion0 takes · attributed & checked
Does this reflect your experience?
opening the room…Read nextordered by techtelligence · every pick explained
same beat · Revenue TechZeta Marketing Platform Integrations: What’s Native, What’s API-Based, and What Depends on Partners?
24 Sept 2026More from the Revenue Tech desk
Explainer
Zeta Marketing Platform Integrations: What’s Native, What’s API-Based, and What Depends on Partners?
Zeta Global has had a busy six months. Here's what the platform integration roadmap means for buyers.
Rebekah Carter · 24 Sept 2026
Sponsored · MMDSmart
From Notifications to Revenue Drivers: Turning Support Channels into Growth Engines
Customer messaging still serves a narrow purpose for many enterprises. It delivers appointment reminders, shipping updates, payment confirmations and service...
Nicole Willing · 24 Sept 2026
Interview
Is This The End For Influencer Marketing?
As consumer scepticism rises, community commerce offers brands a more credible route to customer loyalty than paid endorsements.
Francesca Roche · 22 Sept 2026