From the latest Conversational AI Gartner Magic Quadrant to some fresh Genesys research on customer loyalty, here are extracts from this week’s most popular news stories.
Gartner Magic Quadrant for Conversational AI Platforms 2026: The Rundown
Gartner has published its 2026 Magic Quadrant for Conversational AI Platforms, and the market looks considerably different from a year ago.
Two new vendors have entered the quadrant – Salesforce and Netomi – with both landing in strong positions on debut.
Several others have shifted, sometimes dramatically: SoundHound AI has climbed from Visionary to Leader; Boost.ai, which sat in the Leaders quadrant just twelve months ago, has dropped to Challenger; and Cognigy, now rebranded as NiCE Cognigy following its acquisition, has fallen from Leader to Visionary.
LivePerson, meanwhile, has been removed from the report entirely.
That is a lot of movement for a single year. It reflects, more than anything, the continued disruption that generative and agentic AI is causing in a market still working out what maturity actually looks like.
Click here to discover the full list of Leaders, Challengers, Visionaries, and Niche Players.
Genesys Report Reveals CX Loyalty Is Now At Make-or-Break
Genesys has today released its 2026 State of CX report, revealing that overall customer patience has collapsed amid rising AI-enabled service expectations.
Today, 92% of consumers expect every organization to deliver experiences as good as the best they have ever had, and 91% agree that a company is only as good as its customer service.
With CX becoming a make-or-break loyalty driver, it’s clear that automating the journey is not enough to keep customers interested.
Janelle Binder, Senior Vice President of Customer Advocacy and Engagement at Genesys, highlighted how rising expectations are forcing organizations to rethink their customer engagement strategies, with AI playing a central role in reshaping service delivery.
“Consumers no longer compare brands to direct competitors — they compare every interaction to the best experience they’ve ever had,” she said.
“As agentic AI reshapes engagement, organizations must focus on outcomes, not just automation. Success will depend on connecting AI, human expertise and customer context to deliver faster, more personalized service.”
Sprinklr Expands AI Capabilities to Shrink the CX Action Gap
Sprinklr has released new AI capabilities to turn customer insights into action across marketing, service, social, and voice channels.




