In this CX Today Roundtable, Associate Editor Rhys Fisher is joined by Blair Pleasant (COMMfusion), Nick Lygo-Baker (Paradigm CX), Tabitha Dunn (CX Transformation Leader), and Simon Leyland (Cloud Interact) to tackle one of CX's most persistent problems: the insight-to-action gap.
If you suspect your analytics stack is working harder than your organization is actually using it, this conversation is essential viewing.
Most CX teams aren't short of data; they're short of the ability to do anything meaningful with it.
Four industry leaders dissect exactly where the breakdown happens and why AI often accelerates the problem rather than solving it.
The wallpaper dashboard problem: Simon Leyland describes supervisors cycling through 12+ tabs, making decisions on six-week-old data, and analytics too unusable to trust.
