Qualtrics and Medallia continue to reign supreme as the standout Leaders in the Gartner Magic Quadrant for Voice of the Customer (VoC) platforms 2025
Sprinklr – a new Leader in last year’s report – also maintained its position.
InMoment, however, has dropped out of the report entirely following its acquisition by Press Ganey Forsta, which has led to the two 2025 Leaders forming into one entry.
Away from the coveted top right quadrant, Pisano joined Alchemer as the only Challengers, with the Visionaries quadrant once again coming up empty.
The Niche Player quadrant includes Concentrix, QuestionPro, Revuze, SMG, Verint, and XEBO.ai. Verint and Concentrix have been in this section since 2025, having held Challenger and Visionary positions, respectively, back in 2024.
While Revuze is new to the report entirely.
What Is a Voice of the Customer (VoC) Platform?
In a nutshell, a VoC platform collects feedback from multiple sources, analyzes it, and turns it into actionable insights.
Surveys are the most common use case, but modern platforms pull VoC data from customer interactions, social media, third-party review sites, and beyond.
AI analytics then surface patterns in customer preferences, motivations, and behavior that wouldn't otherwise be visible.
From there, the platform guides customer-facing teams with recommendations and prescriptive actions. CX leaders can also distribute those insights to product, IT, and other departments with a stake in the customer experience.
Gartner evaluates platforms against a defined set of capabilities and places providers into four categories: Leaders, Challengers, Visionaries, and Niche Players.
Here is how all 12 vendors in the 2026 report fared:
Gartner Magic Quadrant Leaders
Leaders combine strong business results with a forward-looking product strategy and the support infrastructure to back it up. They demonstrate success across customer segments and industries.
This year's leaders are:
- Qualtrics
- Medallia
- Sprinklr
- Press Ganey Forsta
Qualtrics
Qualtrics earns recognition for its “robust” product offering and what Gartner describes as broad, genuine industry coverage.
With vertical-specific pre- and post-sale teams spanning the full customer lifecycle – including dedicated solution engineers and consulting resources – the vendor makes a strong case for enterprise buyers across 18 industries.
Its “high-value marketing investments” also get a nod, with Gartner crediting the XM Institute's thought leadership, certifications, and an extensive partner network as central to how it engages senior buyers.
Medallia
Medallia's data integration story remains one of its most compelling selling points. Its Total Experience Profiles connect 100% of direct, indirect, and inferred signals into a unified customer view – giving brands the foundation to move from measurement to proactive personalization.
The “Frontline-Ready” AI tools that serve over seven million weekly users are a practical extension of that vision, putting real-time diagnostics in the hands of people who actually need them.
Gartner also highlights Org Sync, which automates hierarchy management and ensures the right VoC data reaches the right teams and geographies without manual intervention.
Sprinklr
Sprinklr holds its Leader position from 2025, continuing to build the case for its Customer Feedback Management solution as part of a wider platform that includes social media management, CCaaS, and conversational AI.
Gartner credits the vendor's “well-designed” and “comprehensive” platform, as well as solid sales-cycle support and a strong training community.
Where Gartner pumps the brakes is on innovation pace, with recent VoC-specific product updates don't match the level of advancement seen from other Leaders in this report.
Press Ganey Forsta
Press Ganey Forsta enters 2026 as a combined entity following the acquisition of InMoment, bringing together two platforms that both featured as Leaders in last year's report.
Gartner points to its flexible service models as a genuine differentiator; the models cover everything from true self-service to globally managed programs, with customers free to move between them as their programs mature
The healthcare vertical is where Press Ganey Forsta is arguably most formidable, with HIPAA-compliant data handling and specialized regulatory benchmarking that gives it a distinct edge over generalist competitors.
That said, the M&A picture complicates the buying decision. The InMoment acquisition is recent, and Qualtrics has since announced its intent to acquire Press Ganey Forsta.
Prospective customers are evaluating a vendor midway through two significant ownership changes, and the questions about roadmap continuity and customer experience consistency are legitimate.
Gartner Magic Quadrant Challengers
Challengers have the scale, platform depth, and global support infrastructure to compete across verticals. Where they typically fall short of Leaders is in their vision for where the VoC market is headed.
This year's challengers are:
- Alchemer
- Pisano
Alchemer
Alchemer holds the Challenger position it claimed in 2025, continuing to appeal to buyers who want a fast, intuitive platform with strong support behind it.
Gartner highlights the vendor's understanding of how the market is evolving, with a roadmap that reflects real customer priorities — unified data views, AI automation, and proactive compliance and reputation risk detection among them.
