Customer loyalty is far from dead.
Indeed, a 2021 Talkdesk study found that 57 percent of consumers reported an increase in loyalty to organizations that provided customer support during the pandemic.
Yet, customer loyalty seems to be changing.
In fact, 53 percent of Gen-Z respondents claimed they had begun purchasing from a brand due to its varied customer service offerings.
Customer loyalty technology plays to such trends, and here are ten of the most innovative vendors creating waves across the market.
1. Punchh
Punchh is a loyalty solution mainly catering to large-scale restaurants, convenience shops, and retail brands.
It is an AI-powered customer engagement toolbox that aims to support customer experiences from the first encounter to the hundredth inquiry.
The toolbox includes embedded machine learning capabilities that increase the likelihood of success by understanding customer behaviors and using that to enhance marketing operations.
Punchh also facilitates the creation of offers and customized incentives according to its clients’ preferences and business strategies.
2. Zinrelo
Zinrelo leverages data insights to segment customers within a loyalty program and offers them relevant, tailored incentive opportunities.
The vendor aims to offer an alternative for businesses that want to increase the effectiveness of their customer loyalty programs by focusing on data.
Indeed, the solution provides specific program insights, in-depth data analytics, and machine learning through its data science practice.
Meanwhile, it breaks down customer loyalty into components, including transactional, social, engagement, and behavioral loyalty for closer inspection.
Lastly, Zinrelo offers omnichannel implementations that span desktop, mobile, and brick-and-mortar businesses.
3. LoyaltyLion
LoyaltyLion drives growth and client retention using data-driven loyalty programs. In doing so, it provides incentives, points, and tiered membership options, creating memorable customer experiences and boosting engagement (and spending).
Also, the software enables businesses to personalize user experiences and customization options, ensuring that the website offers a seamless, differentiated experience.
Finally, LoyaltyLion uncovers data insights to aid in understanding what fosters long-lasting customer relationships, allowing businesses to bolster their marketing efforts.
4. Annex Cloud
Annex Cloud is ideal for companies that want to develop a loyalty program from the ground up. Indeed, its offering guides users through the process of establishing one.
Moreover, clients can customize the entire program, from integrations to analysis. Meanwhile, the reward program seamlessly integrates with existing platforms and applications. In addition, Annex Cloud’s bespoke design allows it to connect with both online and offline technologies.
Finally, Annex Cloud offers each of the following components:
- Loyalty Experience Manager
- Communication Experience Manager
- Engagement Manager
- Customer Experience Manager
- Loyalty Engine
5. Smile.io
Given sSmile.io’s highly automated features, it has relatively low maintenance needs and requires minimal human control.
It is a web-based tool that enables users to develop websites where consumers may enroll in a loyalty program before monitoring and redeeming benefits.
Then, when individuals engage in loyalty programs, they will earn incentives automatically, without any manual involvement.
Such capabilities make Smile.io an excellent alternative for sole proprietorships and small enterprises with minimal personnel.
6. TapMango
TapMango enables companies to reward customers for their spending and engagement activities.
Customers may manually log into their loyalty account using an in-store tablet or scanning a loyalty card. In doing so, customers may access their rewards history and accrue additional points as they shop. Users can also check their membership status and points history on the TapMango app.
Typically, it is best suited to businesses with brick-and-mortar commerce.
7. Bunchball
Bunchball is a SaaS solution designed to help businesses increase customer loyalty and online engagement via game mechanics. Rajat Paharia launched the firm in 2005, and it has received $17.5 million in investments.
The vendor delivers its flagship product, Bunchball Nitro, on five distinct platforms via partnerships with companies such as Jive, Salesforce, IBM, NICE, and SAP.
It generates intuitively branded, challenge-based activities for websites, social networks, mobile apps, and enterprise applications. These gamified activities encourage employees and engage with customers via the use of incentivization systems and feedback collection, thereby increasing brand loyalty among users.
8. Perkville
Perkville is a prominent customer loyalty technology provider across health and fitness, retail, salon, and other lifestyle industries.
The provider automatically rewards clients for checking in, pushing referrals, creating social media content, and purchasing offerings through pre-built interfaces and expansive APIs.
Perkville also claims to enable companies to develop automatic loyalty programs in minutes.
The company’s customer loyalty platform is interoperable with several Point of Sale (PoS) and member management/scheduling systems, allowing consumers to earn rewards online and in-store.
9. Open Loyalty
Open Loyalty provides a collection of adaptable building blocks for developing customized loyalty programs. These building blocks are part of a comprehensive API stack.
In addition, it boasts a headless, microservices-focused design, allowing developers to quickly adapt its customer-facing proposition without worrying about annual upgrades or migrations.
Indeed, Open Loyalty offers a framework for constructing a bespoke system, developed in collaboration with leading loyalty specialists and rewards program experts.
10. Kobie Alchemy
The Kobie Alchemy Loyalty Cloud (KALC) is a loyalty program delivery solution that enables rules/offer decisioning, data management, and program insights.
Users can lift elements of the offering or the entire platform, thanks to many integrations with several leading marketing solutions.
These elements are geared towards particular verticals, including retail, banking, travel, and more.
Innovatively, the system also auto-scales as the business grows while enabling the data flow that fuels increased customer insight and improvement.
Eager to learn more about how to increase customer loyalty? If so, read our article: ‘Authenticity Fosters Customer Loyalty’
