What has been your business/work highlight of 2024 so far?

Who is your business hero and why?

I have too many to count – and they’re all people I’ve worked with… That bring their whole selves to work and emphasize relationships and working and winning together.

What’s the biggest business mistake you’ve made and what did you learn from it?

I implemented a free trial offer just like I had at a previous company – certain the results would be just as positive. Instead, our conversion for other offers tanked, and our costs skyrocketed. I learned that there’s no cookie-cutter strategy for any function in any business and that we have to be perpetually analyzing, experimenting, and learning to keep growing in a world that’s always changing.

What’s the most inspirational book you’ve ever read and why?

The Traveler’s Gift, Seven Decisions that Determine Personal Success by Andy Andrews. Andrews highlights that adversity is the common thread that runs through the lives of the great men and women of history and uses icons like Truman, Lincoln, and my favorite, Joshua Chamberlin, to demonstrate how their application of these seven principles changed the course of history.

What’s the biggest challenge you face in your role in 2024?

The biggest challenge, regardless of the year, is always ruthless prioritization – being willing to say no to certain projects and opportunities to invest in those that matter most.

What technology will have the greatest impact on your business this year and why?

Generative AI. We are at a fundamental shift, as big or bigger than the rise of the internet, where everything about how we work and synthesize data will change over the next 3-5 years. AI won’t take your job, but someone using it will. And every day that you wait to start working with it, you’re falling further behind the leaders of tomorrow.