
David Toushek
Founder
Everything Communications
David Toushek
What’s the most valuable lesson you’ve learned working in CX?
There are a lot of very entrenched mindsets and opinions when it comes to commtech vendors. When disrupting status quo it’s important to really ensure I’m fully explaining my rationale in a way that is simple, easy to follow, and difficult to argue with.
What’s the No. 1 challenge facing CX teams right now? And how should they navigate it?
CX teams are focused on how to create the best customer and employee experiences using the best in AI for a price that fits within their constrained budgets. How to sort through all the marketing spin and BS is one of the toughest challenges and something a trusted tech broker with hundreds of various top technologies and teams of experts can help with.
Which is your favorite CX event to attend and why?
Enterprise Connect is a fantastic show with many large and emerging technology vendors showing off the latest in technology. There are also a myriad of though leaders leading informative sessions on how to capitalize on the power of communication.
What’s your big prediction for the future of CX?
In the future companies will have someone with the budget, expertise, and mandate to fully capitalize on the power of communication across the entire organization -the way CFOs do with finance.
How will you keep contributing to the CX community?
I will continue to challenge the status quo, and help companies truly capitalize on the power of communication –something we say is so critical, but don’t actually treat it as such.