Bright Pattern Omni-channel Deployed by Top Digital-first Travel Agency 

Company deploys Bright Pattern Contact Centre software to drive sales and improve CX 

Bright Pattern Omni-channel Deployed by Top Digital-first Travel Agency 
Contact CentreInsights

Published: August 18, 2021

Carly Read

Bright Pattern has been deployed by the leading online travel agency in Australia and New Zealand with business spanning both consumer markets and wholesale B2B markets.  

The company is using Bright Pattern’s cloud-based omnichannel contact centre software to drive sales and improve customer experience over voice, chat, email, messenger, SMS, and mobile in-app channels, and implement visual IVR capabilities over these different digital channels. 

Chat and other digital channels are the primary support option for the company, and the need to automate and integrate these channels was a key initiative.  

To reduce effort and increase speed, the company added visual IVR capabilities over all their digital channels including webchat, Facebook messenger, and the company’s mobile app. 

This digital-first approach quickly and efficiently handles most interactions and streamlines business processes via customer self-service. These different digital channels allow them to handle the bulk of customer interactions including general questions, pre-booking questions, changing flights or hotels, cancellation, adding seats, baggage, and more.  

Customers can use their preferred channel, whether it’s web chat, Facebook messenger, SMS, the company’s mobile app, email or voice calls when needed. 

Ted Hunting, SVP Marketing at Bright Pattern, said: “The global travel and hospitality sector was hit hard by COVID-19 and to mitigate the impact on business and quickly recover, companies that were nimble and innovative turned to new digital and self-service options to improve sales and better service customers. This is a great example of an innovative, digital-first leader in the hospitality industry. 

“With the surge in mobile and digital channels that has arisen since the pandemic, this company turned to Bright Pattern to make their digital vision for driving sales and helping customers a reality”.  

The news comes as Bright Pattern was recently recognized by Ovum as a Market Challenger, by Omdia for best platform functionality, by Frost & Sullivan as a top-performing vendor, and as a leader by Gartner and G2 Crowd as a CCaaS leader. 



Omni-channelTravel and Hospitality

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