To provide stronger digital engagement for non-profit supporters
Salesforce has introduced Marketing Cloud for Non-profits to enhance digital engagement for supporters, the company has announced.
Non-profits have faced a tumultuous 16 months, with small and mid-sized non-profits having found that they need to modernise how they engage with their constituents across multiple touchpoints following the pandemic.
Salesforce.org has therefore announced the introduction of Marketing Cloud for Non-profits that is designed to help non-profits quickly and efficiently create more personalised experiences, no matter where they are in their digital transformation journey.
David Ragones, SVP & GM Non-profit Cloud at Salesforce, said: “Non-profits of all sizes aspire to engage with their donors, volunteers, and other constituents at the right digital moments that matter.
“With Marketing Cloud for Non-profits, organisations who are both new to Salesforce or long-time users now have an easy on-ramp to a superior constituent experience with more personalized methods of engagement.”
Onney Crawley, Chief Marketing Officer of Goodwill Industries International, said: “While Goodwill is known for its many thrift retail stores and donation centres, our core mission is to provide job training and placements that help people build skills and gain economic stability.
“To do this well, we must be able to share relevant communications with partners, funders and supporters that keep them up to date on important developments within our organisation.
“Building these connections has never been more important which is why I’m excited about how Marketing Cloud for Non-profits can help organisations create more personalised and relevant communications at scale.”
Here’s how it works:
The news comes after the Global Online Fundraising Report found that there are many missed opportunities with supporter outreach, such as: