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CRM & Customer Data Management
Tropical Smoothie Cafe Uses Qualtrics to Turn Reviews Into Revenue
Community & Social Engagement
Bettermode Connects Community, AI Discovery, and Retention
AI & Automation in CX
NiCE Wins Big CX AI Deals, But Enterprise Adoption Takes Time
Why Deep Specialism Beats Generalist AI in CX
Meta’s Decision to Invest “Aggressively” in AI Infrastructure Raises Investor Concerns
Social Media Management Has Moved On, Has Gartner?
RingCentral Sees AI Adoption Strengthen Customer Economics
Customer Engagement & Journey Orchestration
Ericsson Appoints New Vonage CEO to Accelerate Its Turnaround
IBM Says AI Agents Need Real-Time Data to Deliver Value
Reshaping Sport Social Engagement with TikTok, NBA, and WNBA
Why PwC and OpenAI Are Betting Big on Agentic Customer Service
AI Spam Is Creating New Challenges For Social Media: What Brands Need To Know
Why Did We Let Social Platforms Become Our Customer Database?
Beyond the “New New”: The Enduring Pragmatism of PegaWorld 2026
Contact Center & Omnichannel
Meta Brings AI Business Agent to WhatsApp to Power 24/7 Customer Service
Pitch‑Perfect CX: World Cup Lessons from Infobip’s AI Fan Companions