The partnership will see the two provide incentives to market research survey respondents
Consumer insights platform getWizer has announced a partnership with Rybbon, a digital rewards platform provider.
getWizer offers a solution for automating market research via technology and a team of researchers, allowing for recurring surveys, data reports and question creation. Its customers include the likes of Reebok, Wilson Sporting Goods, Playtika and Next Insurance,
The partnership will see the two provide incentives to respondents as the participate in and complete market research surveys.
Rybbon, a Blackhawk Network business, offers features including digital gift cards, pre-paid cards and charitable donations, now available for respondents to select within the getWizer platform. Rybbon’s platform integrates with the likes of HubSpot, SurveyMonkey and Qualtrics, and automatically curates reward choices based on country and currency.
“The addition of Rybbon’s seamless, automated rewards program within the getWizer platform can help boost survey response rates and increase the quality of data captured in surveys,” said Jignesh Shah, Head of Global Integrated Incentives at Blackhawk Network. “We are focused on helping deliver high-quality, valuable results to getWizer by providing a best-in-class, seamless, hassle-free reward experience to their end-users.”
GetWizer clients are given real-time status of reward emails, reward choices, delivery and reward claims, as well as the possibility of 100% refunds on unclaimed rewards.
“This partnership with Rybbon is a perfect fit for getWizer’s mission to take care of all the heavy lifting so insights professionals can focus on what they do best,” said Shani Broner, SVP Global Research at getWizer. “Within the getWizer platform, thanks to Rybbon, users now have access to an automatic rewards process that can attract high-quality respondents, increase overall response rates, and provide a seamless, real-time reward experience for respondents.”
getWizer said the addition of Rybbon’s capabilities would help it to offer a more holistic consumer research offering, with real-time automated rewards helping to boost enggagement and eliminating the need for manual management.