Mobile geofencing technology provider Bluedot and AI retail technology company Adeptmind have partnered on digitising physical shopping experiences.
The solution allows physical stores to offer more streamlined and digital-like shopping experiences, including instant access to inventory from multiple retailers and pickup in once curbside location.
Utilising Adeptmind’s guided discovery technology, which uses AI to allow retailers to create digital marketplaces from their product selection, shoppers can schedule pickups before Bluedot’s mobile location technology alerts staff when customers are on their way. Upon arrival, the technology pinpoints parking location so customers can be met – with automated check-ins removing the need for confirmation and minimising wait times.
“Merging online and offline shopping to create a single end-to-end omnichannel solution is the answer for mall operators as they compete with Amazon, especially during the holiday shopping season. It achieves the best of both worlds, online shopping with instant delivery by way of extremely convenient curbside pickup,” said Emil Davityan, Bluedot co-founder and CEO.
“There’s a massive opportunity for brands to regain customers by redefining mall shopping and the arrival experience. Our partnership with Adeptmind offers an easy to implement, turnkey solution for gold-plated service throughout the customer journey which is ultimately what wins market share.”
According to the companies, consumer shopping habits which have been changed by the ongoing COVID-19 pandemic are forecast to continue even in its absence, including curbside pickup options. Citing a Digital Commerce 360 report, more than half of the top 1000 retailers offer curbside pickup, up 6.6% compared to early 2020.
“Retailers and shopping centres need to give consumers the option of where, when and how they want to shop, while providing utility, convenience and an elevated experience that reflects the changing needs of today’s shopper,” said Jesse Michael, Managing Director, Adeptmind.
“Through this partnership, we are able to create new channels for our merchants to serve shoppers and deliver simple, safe and specialised shopping experiences that drive local customers back to the mall.”